Overwhelmed by social media? No need to panic! Followers are simply looking for authenticity and engagement from you as a business. Image credit.
More and more brands are posting curated, audience-specific content to reach their customers. When businesses truly “listen” to their audiences they find that followers are looking for an honest, trustworthy brand that is transparent about their values. Content that users find useful, informative and maybe even humorous is always the goal!
Below is a list of content ideas based on your objectives for social media:
To engage your existing followers –
Conduct polls – (for example, which beauty item are you mostly like to indulge in?)
Show behind-the-scenes photos of business operations or a photo/video shoot
Share quotes (preferably humorous) that prompt discussion
Host a live Q&A session – Using Facebook Live, followers submit questions on a predetermined topic
Post branded images (with your company logo/website) that followers can share
Ask opinions about new products
Pose fill in the blank questions (If I was on a deserted island, I would need ______ and ______)
Take time to show how your employees/company volunteer in their community
Share quick tips
Use images and videos from fans/followers in posts
Show your company culture with “A Day in the Life of ________” posts
Recommend personal or industry related books and blogs
To grow your audience –
Like and share/retweet posts from other companies in your field
Add logos to images and a small watermark to video to link your content back to you
Share (or create!) videos about your industry (for example, “things accountants never say”)
Recommend a local business (and tag them in the post)
Host a live interview with a person in leadership about a trending topic
Debunk myths and give facts about your profession
Share funny comics or memes
Cross-promote media channels – drive traffic to channels that are less visible (for example, a YouTube account, website, Pinterest board… etc.)
Document partnerships with other businesses
Repost an old blog article that relates to current trends
Promote a helpful/uplifting YouTube video
Post a fun fact related to your industry
Remember to not bombard your followers with content! It can be tempting to overload your channels with posts and images but simplicity really is key. Followers want to know if they can trust you, how you help those around you, and how well you know your industry. You are now on your way to more engaging content!
Have great content that needs a boost? Check out this infographic on sharing content in a variety of ways.
Author, Laura V. Boston
The C3 Group